You are presenting your product in a showcase. A big one (as big as the Internet). If the glass in that showcase is dirty, reflects the sun or doesn’t attract attention at all… goodbye sale.

Your objective must be that your potential client is able to look through the persuasive text (the copy) like the person who looks through the glass of a clean showcase and sees, perfectly, the product.

That’s what I do. I polish showcases. Mainly for websites. So that when they enter your website, they pay attention to you.

Because it doesn’t matter how good you are. Or how interesting your product or service is. If you don’t make it desirable, forget it.

That’s why I also send emails.

So you can find out what you can do to improve how you communicate, and if not, hire my services.

If you want to find out what this is all about and the reasons why your business will be better when you apply copywriting, you can subscribe to my newsletter by leaving your email below.

You will receive regular emails. With stories, tidbits, curiosities, tips and complaints that you can identify with, or not.

All related to copywriting. All spun with copy.

And, if you read, reread and put into practice, you will detect ideas to improve your persuasion, sales, digital marketing and copywriting skills.

It’s free to join, just leave your email below (unsubscribing is just as easy).