Copywriting to sell more?

The text, the message, the words. An important part of the sale resides there.


It may not make sense to you.


If you want to find it, you can leave your email here and I’ll tell you more.

To better explain why copywriting is so effective for selling, I’m going to talk about something you may have had at one time or may even have kept in a drawer.


The Power Balance.


It was something similar to what they give you in hotels when you sign up for the all-inclusive package: a little plastic wristband.


But of course, how could they sell something so simple and horrible?


They gave it a twist and said the wristbands had a hologram on them.


A hologram?


Yes, a hologram that emitted frequencies that helped you improve your balance, strength, flexibility and well-being in general.


Wow, these were no longer just soft plastic bracelets, but magic ones.


So ridiculous.


But people bought it. And the sales potential of the power balance was brutal.


Then it was discovered that it was all a scam and nonsense and of course, no holograms, no balance, no wellbeing.


What I mean is that it doesn’t matter what you sell, the price, your competition, your colour palette or whether you use an alarm in the morning.


The important thing here is how you sell it. How you communicate.


This is so important that whether many, or few, people buy it depends on it.


Now, a little clarification: if your product or service is crap or a scam, don’t bother trying to sell it, it’s not right to fraud.


But if you believe that what you have is good, that it’s worth it… I can offer you:

Creative copywriting and emails with tips

When you leave your email below, you’ll receive copywriting tips in your inbox that you can apply to your business right after reading them. Some of them are so simple you’ll wonder why you never thought of them before. 

It is important for you to know that in (almost) every email I send you, at the end, you will find a link that will take you to a page where I will explain, and try to sell you, my copywriting services. That’s called a sales page. And they are quite entertaining.


What are these emails I send about? Well, a bit of everything: banter, recommendations, tips, stories… and everything, absolutely everything, is related to copywriting.


What if you sign up and discover that you hate me and don’t want any more emails from me? You unsubscribe at the click of a button.


What if you sign up and you enjoy my emails but you are not going to buy any of my services? You can stay, you don’t have to buy. We are here to have a good time.


What if you join and you feel the vital need to hire my copywriting services? As easy as sending me an email, I really like them.


Subscribing is easy. And free. Unsubscribing too.

Are you in?

If you were wondering what copywriting is for and you’ve reached the end of this page… you’ve got your answer.


P.S. It’s to keep you reading.


P.S.2. See? What they say about people not reading: a lie. They read what interests them. And if your texts are engaging… they will read them until the end.

   And who am I?

My name is Sélica and what I would most like right now is a strong coffee and to be able to sign you up to my mailing list. Just like that, with a pen, asking for your email like someone asking for the time. 


Want me to sign you up?