Hi, I’m Sélica, nice to meet you. Although right now this is totally irrelevant.


What is really relevant is that here you can discover how, by improving your texts, you can increase your sales.


Leave me your email and I’ll tell you more:

Before I go on, a quick note.


I am a copywriter.


Copywriting is the technique of writing to sell. As it is. With copy, what you achieve is to sell more. Maybe you’re familiar with the idea of connecting with the audience, making customers fall in love… well, there’s no need to romanticise. The objective is not to write beautiful and delicate. The aim is to incite to action. Whatever it is.


So I write so that my clients sell more and better, and therefore make more money.


And so do I.


This is the proven technique that will increase your sales: copywriting.


That’s why I send emails. So you can find out what you can do to improve how you communicate, and if not, hire my services.


In short: by signing up to my newsletter, which is free, you will receive in your inbox stories, tidbits, curiosities, tips and complaints that you may or may not identify with.


The point is that everything will be related to copywriting. All spun with copy.


And, if you read, re-read and put into practice, you will discover ideas to improve your persuasion, sales, digital marketing and copywriting abilities.

Another note.


It is important for you to know that I am not the genie of the lamp nor that copywriting is the holy grail. If your business doesn’t have a firm foundation, a plan, a sense, not even with the best copy in the world you will get good results.


But if, on the other hand, you have everything in place, you will be surprised how much copywriting can improve your business.


You may have heard that buying is a logical process. No, it is not. You buy with emotion and then justify it with reason. You see, if you buy a car, what you like are the leather seats, the huge tactile screen, the smell of new, the speed… that’s what captivates you, then you justify the bank statement with the safety of the two thousand airbags, the sustainability, the low consumption… it could be said that selling, or copywriting, is controlling emotions and influencing the emotions of others.


In a nutshell:


If you think persuasive writing is about pressure and manipulation, this is not for you. However, if you think copy is about explaining things in such a clear, understandable and powerful way that it creates a mental image in the customer’s mind and they have no choice but to give you their money, you’re going to enjoy the emails.

What if you sign up and discover that you hate me and don’t want any more emails from me? You unsubscribe at the click of a button.


What if you sign up and you enjoy my emails but you are not going to buy any of my services? You can stay, you don’t have to buy. We are here to have a good time.


What if you join and you feel the vital need to hire my copywriting services? As easy as sending me an email, I really like them.


Subscribing is easy. And free. Unsubscribing too.

My name is Sélica and what I would most like right now is a strong coffee and to be able to sign you up to my mailing list. Just like that, with a pen, asking for your email like someone asking for the time. 

Want me to sign you up?